Customer polling and research data

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Exit poll surveys were implemented at the season opener games for Navy/VMI, Auburn/USC, and the following week at Georgia Tech and at TCU. Major League Baseball data were also taken at Turner Field for the 2003 Division Playoff Series between the Atlanta Braves and the Chicago Cubs.

Based on the assumption that there would be an equal number
of “yes/unsure/no” responses the data indicates that there is
a statistically significant increase in fans receiving the StadiumTray with
93% of males and 95% of females indicating that it was superior (better,
Chi Squared, n=144, p<.001). More importantly fans clearly remembered
the advertising sponsor on the tray with 94% of males and 97% of the females
indicating an immediate recall of who the sponsor was (Best Buy, Chi Squared,
n=151, p<.001).

Test Statistics

Remember the sponsor?

Chi-Square 250.424

df 2

Asymp. Sig. .000

b 0 cells (.0%) have expected frequencies less than 5. The minimum expected
cell frequency is 50.3.

Test Statistics

Is it a better tray?

Chi-Square 237.042

df 2

Asymp. Sig. .000

a 0 cells (.0%) have expected frequencies less than 5. The minimum expected
cell frequency is 48.0.