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Spectator Advertising Solutions’ StadiumTRAY Served At Top NCAA
Men’s and Women’s Basketball Games This Season
Kennesaw, GA October 28, 2003 -- Following StadiumTRAY’s successful kickoff at 2003 NCAA Division 1A football games, Spectator Advertising Solutions announced its unique marketing platform will be available to sponsors at additional campuses during the 2003-04 NCAA basketball season.
The versatile advertising tool has been well received by fans and concessionaires alike. Sturdy, glossy and superior to ordinary molded trays, StadiumTRAY is produced and distributed to fans in NCAA arenas and stadiums via Spectator Advertising Solutions and its strategic partners including Sodexho Campus Services, Aramark and Pratt Displays and Fulfillment.
Recent additions to the StadiumTRAY roster of campuses include Ohio State, Kentucky, the University of Texas, New Mexico State, Northwestern, Colorado State and UCONN. The food and beverage tray will be used during NCAA Men’s and Women’s Basketball games giving advertisers access to college students and affluent alumni attending these popular sporting events. Current NCAA venues include the University of Arkansas, Auburn, Georgia Tech, Texas Tech, Vanderbilt, T.C.U., S.M.U., Marshall and the Naval Academy.
“This new advertising medium has high visual impact and provides greater user convenience and a positive user-friendly benefit,” says George Poston, CEO and founder of Spectator Advertising Solutions. “Concessionaires benefit by receiving the high quality StadiumTRAY for free. The venue management will generate a new source of revenue without risk or investment and the sponsor benefits by placing their brand and advertising message in the lap of their target audience. The concept is clearly win/win for all parties involved.”
StadiumTRAY already counts Best Buy, the national retail chain, among current advertisers and will announce additional advertising sponsors shortly.
About Strategic Partners
Sodexho USA’s Campus Services Sports and Leisure Group is a Division of Sodexho Alliance, a leading food and facilities management services company. Sodexho USA employs more than 120,000 workers and operates 10,000 sites.
Aramark is a world leader in providing managed services -- including food, facility and other support services and uniform and career apparel. Aramark has leadership positions serving the business, education, healthcare, government and sports and recreation sectors.
Pratt Displays and Fulfillment is a division of Pratt Industries USA. Pratt has more than twenty manufacturing plants, as well as a marketing office in Los Angeles and a fully equipped design center in New York to work closely with major national customers and advertising agencies.
StadiumTRAY is a powerful new advertising medium that puts corporate brands and advertising messages right in the laps of target audiences – literally. The unique advertising medium is produced by Spectator Advertising Solutions of Kennesaw, GA. Incorporated in 2002, the Company’s versatile StadiumTRAY is a superior-quality food and beverage tray provided FREE to every fan who makes a concessions purchase at sponsored sports and entertainment events. See more online at www.stadiumtray.com
StadiumTRAY is also used at several
professional sports venues including Turner Field, home of the Atlanta Braves
and Philips Arena, which is the home to both the NBA Atlanta Hawks and the
NHL Atlanta Thrashers.