A New Way To Advertise At Major Atlanta Sports and Entertainment Venue


For immediate release:


Atlanta, GA - April 14, 2003


Company officials for StadiumTray announced that Philips Arena has agreed to use the innovative new food and beverage tray that allows corporate sponsors to place their advertising message directly in the hands of thousands of sports and entertainment fans at this world-class venue.


This convenient and fan friendly tray will be provided with every food or beverage purchase at all events held at Philips Arena. This new advertising medium not only allows the sponsors to place their brand and advertising message in the lap of sports fans, it also provides the fan with a far superior tray that sits comfortably on their lap and makes eating their favorite snack food and beverage more enjoyable.


StadiumTray Vice President, Philip Norman stated, “Philips Arena is the premier sports and entertainment venue in the Southeast and is home to both the NBA Atlanta Hawks and the NHL Atlanta Thrashers”.  Norman went on to say, “This venue provides potential sponsors the opportunity to reach both sports and entertainment fans with broad demographic appeal. Philips Arena presents over 200 events annually, including not only the Hawks and Thrashers home games but also major entertainment events such as the Ringling Brothers Circus, Champions On Ice, concerts and other family oriented presentations”.


StadiumTray is designed to give corporate sponsors maximum visibility in a way that the fan truly appreciates and ensures that sponsors advertising message does not get lost in the crowd.



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