Pepsi Teams With StadiumTRAY(TM) to Serve Spectators at Georgia’s Longest-Running High School Basketball Tourney

Top Brand Featured on Concession Trays Used at 44^th Annual Lanierland Tournament This Month

Kennesaw, GA December 19, 2003 – Pepsi-Cola, the official sponsor of the 44^th Annual Lanierland Basketball Tournament in Gainesville, GA. will use StadiumTray to place its brand in the laps of thousands of fans during this four day event.

The Tournament has long been recognized as a focal point of the high school basketball season in Georgia during the month of December and is headed into the final rounds.

“StadiumTRAY has worked very well to this point in the tournament,” says Todd McEntyre, Key Account Manager of the Atlanta Food Services Division of Pepsi Bottling Group. “It’s a fantastic advertising vehicle for Pepsi and works as a good souvenir. The belief is it will increase our sales over the course of the Lanierland Tournament.”

“We are excited about having Pepsi-Cola, one of the world’s foremost brands, as an advertiser on StadiumTRAY,” says George Poston, President of Spectator Advertising Solutions. “Pepsi joins our growing roster of sponsors seeking to reach sports and entertainment fans at leading venues across the United States.”

The tournament week kicked off with a luncheon at the Edmondson-Telford Center for Children, the event’s official charity and a pre-tournament Banquet of Champions attended by hundreds of players and coaches. The Banquet was hosted by local radio personality Tony Schiavone of WSB Radio.

The Tournament is broadcast on local radio as well as highlights featured nightly on WNEG-TV, covering 50 counties in Georgia, South Carolina and North Carolina.

About StadiumTRAY

StadiumTRAY(TM) is a powerful new advertising medium that puts corporate brands and advertising messages right in the laps of target audiences – literally. The unique advertising medium is produced by Spectator Advertising Solutions of Kennesaw, GA. Incorporated in 2002, the Company’s versatile StadiumTRAY(TM) is a superior-quality food and beverage tray provided FREE to every fan that makes a concessions purchase at sponsored sports and entertainment events. See more online at www.stadiumtray.com

StadiumTRAY(TM) is also used at several professional sports venues including Turner Field, home of the Atlanta Braves and Philips Arena, which is the home to both the NBA Atlanta Hawks and the NHL Atlanta Thrashers. NCAA Universities include Georgia Tech, Auburn, Arkansas, Texas Tech T.C.U. S.M.U. Vanderbilt, Marshall and The Naval Academy.